marketing management project on spices
Different Countries have different use of spices.
Licenses & Approvals :-
Salvi’s project is backed by the following legal documents:
Export License
Certificate from the Environment Ministry
Approval by National Agriculture & Food Analysis & Research Institute(NAFAR
Company’s products:-
PRODUCT NAMENET WT.MRPPlain cashew50gm30Cheese cashew50gm39Plain almonds50gm35Honey cashew50gm39Chat cashew50gm35Masala cashew50gm35Black paper cashew50gm35Salted cashew50gm35
Work Culture
Working Hours: Six Days a week -10.00am to 6.00pm , Late remarks will lead to deduction from salary,No female employees shall be allowed or required to work after 7 P.M, In case of overtime, any extra hours or working on weekends, the company is liable to pay extra amount if granted by the higher authority.
Dress code :
For Monday to Thursday :Men: Formal Shirt & Trousers with formal Shoes Women: Formal dress or Punjabi Dress, For Friday & Saturday: Casual Dress
Motto :- Multitasking ,Anyone and everyone can do everything.
Leave Policy:- Leave Application letter is needed to apply for leaves,Break up of Paid Leaves:
PROCESSING OF SALVI AGRO PRODUCTS:-
PRODUCT IMAGE:-
HONEY CASHEW MASALA CASHEW SALTED CASHEW
CHAT CASHEWCHEESE CASHEW BLACK PAPER CASHEW
PLAIN CASHEW
REVIEW OF LITERATURE
[NEVILLE WADIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH, PUNE ]
Review of literature
Masala:-
Masala:-a masala can either be a combination of dried sices, or a paste made from a mixture of spices and other ingresients-often garlic, ginger, and onion. Hire a subject expert to help you with Final Term Project of Marketing Management. All you need to do is making sure that your spices business is enlisted in the business directories. Additionally, the demand for organic spices is also increasing nowadays. An eye catchy logo will attract your targeted customers and every time they will see your logo, it will remind them of your business. PR savvy spices businesses work with consultants to develop a crisis response plan that can be executed on a moment’s notice. Export of spices in middle east contries (international marketing), BEXIMCO pharmaceuticals Ltd. - Basic report (MGT 210), Bangladesh Youth Leadership Center (BYLC), Marketing Report on SQUARE CONSUMER PRODUCTS LTD, List of Wholesale Groceries Online - India At Home, Capital structure decisions and profitability, No public clipboards found for this slide, Student at Anjuman Khairul Islams Poona College of Arts, Science & Commerce, Pune. It is one of the main steps in the development of a marketing plan.
FINDINGS AND LIMITATIONS
[NEVILLE WADIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH, PUNE]
FINDINGS AND LIMITATION
FINDINGS
A survey is always done to find out something and suggest something according to those findings. (Marketing. Market analysts have detailed knowledge of the project planning, project scheduling, risk management, project’s lifecycle and project’s marketing on domestic as well as international frame. The company then selects from among these segments the particular markets it wishes to target, and creates a marketing plan that will appeal to the target customers.
CONTENTS
CHAPTER CONTENTS PAGE NO.Chapter-1Rationale for the study 1-2Chapter-2Objective of studyChapter-3Profile of companyChapter-4Review of literatureChapter-5Research methodologyChapter-6Data analysis and interpretationChapter-7Findings and LimitationChapter-8Recommendation and SuggestionsChapter-9ConclusionChapter-10Appendix(Questionnaire and Bibliography)
LIST OF FIGURES
SR. A
PROJECT REPORT
ON
PRELAUNCHING STUDY OF NEW PRODUCT MASALA IN PUNE CITY AND ITS MARKET POTENTIAL ANALYSIS
AT
SALVI AGRO PROCESSING PVT LTD
MASTER IN MARKETING MANAGEMENT (MMM)
(MARKETING SPECIALIZATION)
Submitted in Partial Fulfillment of the Requirements for Award of Master In Marketing Management of Pune University, Pune
SUBMITTED BY
[INSTITUTE OF MANAGEMENT
STUDIES AND RESEARCH, PUNE]
PUNE UNIVERSITY
PUNE (2009-2011)
ACKNOWLEDGEMENT
[NEVILLE WADIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH, PUNE]
ACKNOWLEDGEMENT
It gives me immense pleasure in presenting this report on PRE-LAUNCHING STUDY OF NEW IN PUNE CITY AND ITS MARKET POTENTIAL ANALYSIS at SALVI AGRO PROCESSING PVT LTD, Pune.
This report submitted by me is reflection of the efforts of many people associated with SALVI AGRO PROCESSING PVT LTD with each one playing a different role. How would you rate your relationship with company, considering all of your experiences with them?
Market trend of Pune as all the shops were closed between 2:00pm to 4:00pm for lunch and after 5:00pm they don’t entertain. See our Privacy Policy and User Agreement for details. They will be the best source of mouth publicity. Customers are always looking for the next great blend for the grilling season, and creating a popular flavor can get customers hooked quickly. You can also sign up to others but the more visual the better. Spices can turn cheaper and cohesive food into delicious foods. Spices are demand in the industrialized world, the export of these basic agricultural commodities by India can be relied upon to earn valuable foreign exchange. • The total length of the project will be of 25 to 30 pages. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. Through market research, the company tries to answer such questions as: who are the primary decision makers and purchasers; what are their main motivating factors; and when and where do they tend to buy? This project will give you basic idea . Structure. BSBPMG522 Undertake project work Project Management Plan template Native Bush Spices Australia Project Management Plan Title: Website development for NBSA To build up the new site for Native Bush Spices Australia as old site was not conveying enough data to the clients and was deficient with regards to the client shopping office on the web.
For the masala brand which are considered are prawin, mother recipe, rasoi magic etc other other competitor are also considered for the secondary study but not encountered in the main study.
The market scenario for masala in pune city:-
Pravin Masalewale
Pravin Masalewale is a four decade old leader in the Spices & Papad Industry operating throughout Maharashtra and through adjoining states of Western and Central India. Especially in your scenario this will work much better. Papads (Handmade/Machinemade) : Udid, Garlic-Green Chilli, Sindhi, Punjabi, Rajasthani, Palak, Chana, Potato, etc. Marketing Decision Making 10. Name the first brand of masala that comes in your mind?
a) SALVIb) Prawin
c) Everestd) Other (specify)……….
4. The work has been submitted in partial fulfillment of the requirement of Master of Marketing Management to Pune University Pune. You can start from your own area. His constructive criticism and suggestions benefited me a lot.
I also want to thank …………………. Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. The first step is to conduct market research. Consumer has become the king and his needs bear the greatest importance. If you continue browsing the site, you agree to the use of cookies on this website. Which are the existing brands of masala available in your shop?
a) Prawinb) Everest
c) SALVId) Other’s (specify)………..
3. You will get the project report through mail from side within 24 Hrs of your order. With a current product range of 20 different varieties of masala mixes, Parampara is continuously working to blend old cooking methods with the modern lifestyle.
Rasoi Magic
Competitive analysis in pune city
ManufactureBrand typequantityMRPpravinKanda chilli powderBydgi chilli powder200 g1 kg200 gm1 kg 2613048 225suhanaChicken masala 10 gm 50 g320Meet masala 15 gm 5 Sabji masala200 gm35AmbariTurmeric powder 40 gm100 gm200 gm153356Dhana powder40 gm100gm200gm7 1528EverestSabji masala10gm50 gm 2.5018Samber masala10gm50 gm2.5019Garam masala10 gm50gm3.5024Meet masala 10 gm 50 gm3.5022Chicken masala10gm50 gm3 21jagjeera5 gm 1Biryani masala 50gm34Chole masala50 gm19Mothers recipeChicken masala100 gm35Matun masala100 gm35Butter chicken 100 gm38Paneer butter 75 gm38Veg biryani 75 gm35 Pav bhaji100 gm35 paramparaChicken masala80 gm35Matun masala80 gm35Veg masala 80 gm35Rasoi magic Kolhapuri masala50 gm30Chana masala60 gm30Paneer tikka 50 gm32
While deciding about the method of data collection to be used for study the researcher should keep to types of data.
Primary data
Secondary data
We use in our research primary data, as well as secondary data. company have own processing plant of 5000 sq. Finally, we must link the resulting diagnosis to our corporate capabilities, strategies, and constraints in order to ensure a good fit between our marketing strategy and major corporate goals and objectives.
RESEARCH METHODOLOGY
[NEVILLE WADIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH, PUNE]
RESEARCH METHODOLOGY
The research methodology primarily based on the secondary data collected from different sources of information. Salvi Agro came into existence in the year 2006 with a view to tap the ever expanding agri market, be it domestic or international.The Salvi's come with a rich experience of many years of traditional farming. Most important spices like black pepper (king of spices) cardamom (queen of spices), ginger, chillis and turmeric, which are produced in India import it great reputation, and these constitute. The social media platforms can help you the most in achieving this target and raise the sales eventually. A spice business can have unlimited growth potential by finding the right clientele.
T.V. 2.2 Marketing and project management Marketing, which is conceptually strategic, (Preece et al, 2003) in practice is confined to communications and promotion in many construction companies (Preece et al, 1998). S.Rajan1, Unnikrishnan.G2 Dept of Business Management Studies, Annamalai university, Tamil Nadu. This way, you can get some initial traction. Spice … While it’s difficult to estimate how many marketing departments are using workflow and project management tools and how much they’re spending on them, a Capterra user survey indicates that marketing and advertising companies are outpaced only by IT and financial services businesses when it comes to utilization of this type of software. Definition of Marketing Management 2. Slowly spread it and then give it to the local vendors in small quantities.
When I interviewed retailers, sometimes they use to give answers under the influence of that I am the representative of the company.
SUGGESTIONS AND RECOMMENDATIONS
[NEVILLE WADIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH, PUNE]
SUGGESTION AND RECOMMENDATIONS:-
The Recommendations which can be given according to the analysis done in the earlier segment are:
Company must try to increase market potential and sales promotion in the market.
Company must try to provide proper follow up with dealers as well as sub-dealers.
Company should concentrate more on television for advertisement, as mostly people are attracted through television adds. Social Sparker is a top-rated social media marketing agency based in Dallas that helps businesses generate leads and boost sales utilizing the best social media marketing strategies. Existence of spices in our food has very old History. Create an executive summary that can present an overview of what the marketing project is all about. The key is to understand how customers make their purchasing decisions in order to be able to influence those decisions.
Lack of the proper advertisement and brand ambassador. Marketing Mix 9. Indeed, cooks at home and chefs can begin to rely on quality spices to reduce their budget. We offer varieties of cashew such as:
Plain graded
Salted & Roasted
Flavoured
Preparation:-
salvi’s cashew plantations are spread over an area of 62 acres in the Konkan region of Maharashtra. Hence most of the women are buying ready made masalas from market. Market research might assess such demographic features as age, gender, income level, educational background, financial situation, marital status, household size, and ethnic or religious background. If your competitors are winning with niche market marketing, it’s time to adopt a niche marketing strategy of your own. The geographical area for the sample size considered is the local are in pune city. Objectives The primary objective of this study is to analyze the marketing practices and patterns of Radhuni spice powder, marketed by Square Consumer Products Ltd. (SCPL) in Dhaka city. Projektmanager Marketing Jobs in Deutschland - Finden Sie passende Projektmanager Marketing Stellenangebote auf StepStone! Qualitative research (focus groups, one-on-one interviews) is often the starting point for needs/opportunity assessments and preliminary positioning efforts. Key questions/issues facing clients in the pre-launch phase and the methodologies used to address them include:
Market needs opportunity assessments and preliminary product positioning:
Qualitative research (focus groups, one-on-one interviews) is often the starting point for needs/opportunity assessments and preliminary positioning efforts, while quantitative survey research often follows to further test and refines hypotheses derived from those efforts. Here is the infographic which gives you insight about the History of different spices and its use. Blended Spices : Kanda Lasoon Masala, Chatpat Masala, Garam Masala, Sambar Masala, Pav Bhaji Masala, Chole Masala, Biryani Masala, Chat Masala, Tea Masala, Subji Masala, Milk Masala, Pickle Masala, Chiwada Masala, Curry Powder, Super Masala. Please rank the following brand on the basis of sale?
(1-represents max. The advertisement will be a colored one that will be meant to attract the attention of the reader. Looks like you’ve clipped this slide to already. So it is hard task for the retailer to make product awareness among the customer.
Delivery is the main area of concern for the improvement in service for salvi products.
Proper delivery routes are not designed so there is lack of co-ordination between ordering and distribution departments.
Packaging of goods for delivery is not up to the mark.
70% retailers are happy with in billing and payment issues which can results in building the goodwill for the salvi.
Salvi is aggressive towards business expansion.
A masala can either be a combination of dried (and usually dry roasted) spices, or a paste (such as vindaloo masala) made from a mixture of spices and other ingredients —often garlic, ginger, and onions. commercials.
PMPML( pune mahanagar parivahan mahamandal limited)
Salvi will be going for a large scale promotion through PMPML buses.
FM radio channels.
Salvi will be going for a large scale promotion through radio channels in pune city.
PACKAGING
We are launching pickle in Stand wise packaging. NO. It is actually use of spice … Do not expect much profit margin at the start. It has been playing “market leader” role in producing & marketing of spice product in the whole Bangladesh. World markets for spices and herbs, particularly in industrializing countries and in local markets, Spices and herbs Spices can be defined as “vegetable products used for flavouring, seasoning and imparting aroma in foods” (FAO, 2005). During these days of internship my work to do pre-launching strategy for the company’s product like masala, pickle through shop senses and mapping of pune city, newspaper advertising, and pamphlet etc.
Pre-launching strategy helps understand current and future market landscapes as they plan for new product launches. Study on "impact of advertising in B2B marketing… A good market analysis should include information on industry trends, an assessment of major competitors and their strategies, a review of the channels of distribution, and a wide variety of data on current and potential customers. We will target the pages that are most viewed by the people that are the first page, the page 3, sports page and the last page. If there are any common quality issues, rectify and improve and then retest the same way. In this case the information from different books is collector and assimilated according to the study objective.
2 days before launching we will start showing advertisement all around the pune city for our pdt. Learn about:- 1. Spice … In order to create curiosity in buyers. See our User Agreement and Privacy Policy. The local distributors are going to prove themselves as one of your greatest friends in promoting your spices business. The aim is to create a new image of salvi masala selling a food product. Orientation 11. Rather than spending more on marketing budgets. This is aimed at creating hype amongst the buyers. The price that you set for the different products is the most important factor that determines the levels of the sales of your business. MBA Marketing Projects Title. The market analysis provides the input for the next step in developing a marketing plan—market segmentation, or dividing an overall market into key customer subsets, or segments, whose members share similar characteristics and needs. If you continue browsing the site, you agree to the use of cookies on this website. Select Country. and 400 gms. We will go in for a half page advertisement on the first and the sports page and a full page advertisement on the last page. If you’re planning to sell to customers directly, you’re looking for home cooks or even local restaurants that need a regular supplier. In sustainability, this is also an intelligent business concept. Clipping is a handy way to collect important slides you want to go back to later. A strategic marketing tactics can help your small spices businesses scale their visibility with consumers. Als Project Manager Marketing arbeitest Du an … Top quality cashew the world over are known to come from this area. The colors used are not harmful and make
the packaging more striking.
MARKET SEGMENTATION:-
We first divided the market geographically into two part;
Rural area
city area
Furthermore, we segmented these markets on the basis of Business per day and customer per day. In short, they will fail to meet business targets and ultimately, customer satisfaction. Before pricing and marketing, you should survey what products are available and how they are priced and how they sell. The market analysis provides the input for the next step in developing a marketing plan—market segmentation, or dividing an overall market into key customer subsets, or segments, whose members share similar characteristics and needs.
SUGGESTIONS AND RECOMMENDATIONS
[NEVILLE WADIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH, PUNE]
CONCLUSION
Gone are the days when people did not have choice to make if they decided to buy somethings or to produce something.
Tracking Research:
Quantitative tracking research often begins in the pre-launch phase, with a baseline survey designed to assess any pre-launch awareness and impressions of a product still in development; perceptions and use of currently available competitors; and anticipated positioning and usage of the new product once launched. There also if the quality is good you may get repeat orders. 4 MARKETING MANAGEMENT NMIMS Global Access – School for Continuing Education Pride and Ferrel’s definition says, “We define marketing as the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate exchange relationships in a dynamic environment”. At initial stage keep affordable prices of your masala. All project topics in marketing listed on this page are easy and recent works of 2020 and 2021, complete ready-made project material PDF available for instant download from chapters 1-5 with references and questionnaires. Do you feel the advertising and publicity are essential of a masala?
Yes No
Not known No opinion
9.
Place:
Date:
Signature
ABSTRACT
The prelaunch study report has been prepared after gaining practical exposure in SALVI AGRO PROCESSING PVT. A plan is not created in a vacuum. Commercial
As we have seen, salvi does not have many advertisements running on local television; we will be emphasizing more on local T.V. Without it, you will quickly find your spices business cut off from the marketplace. Please select the superior brand of cashew on following attributes.
SALVIPrawin EverestParamparaOther(specify)Margin Quality Packaging Return policy Lead time Frequency of salesman visit
11. Marketing project management is the efficient process that helps you organize, create, and publish your content as fast as possible. Salvi agro also take pride in our state-of-the-art processing machinery, QA/QC procedures, logistical support and our international/domestic business associates.salvi agro project plans include:
Cashew Processing
Spices, Masalas & Papad manufacturing
Milk & Dairy products
Cultivation of exotic vegetables
Fruit powder processing
The activity of salvi agro:-
Salvi agro embarked on this activity in the year 2008 with a view to supply
international standard cashews to the retail and export market. Even instagram and twitter is good too. LTD for. Periodic post-launch survey research tracks changes from baseline over time in terms of awareness, impressions and market penetration of new products.
PRIMARY DATA
Primary data is being collected during the course of project by asking questions using questionnaire survey. A product launch progresses through a number of important stages: internal communication, which encourages high levels of awareness and commitment to the new product; prelaunch activity, which secures distribution and makes sure that retailers have the resources and knowledge to market the product; launch events at national, regional, or local level; post-event activity, which helps sales forces and retailers make the most of the event; and launch advertising and other forms of customer communication.
Market analysis is a tool companies use in order to better understand the environment in which they operate.
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